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MasterclassOpen the Masterclass MomentumOpen Momentum

The official MAC Masterclass eBook

Learn what school never taught you about starting a business.

Entrepreneurship 101 is 23 chapters of business fundamentals, plus the workbooks that turn them into action. The Secretary of State, the IRS, EINs, annual reports, and DBAs vs. real registration, explained in plain English before you spend a dollar.

$24.99One time · instant download · yours to keep

Get the eBook · $24.99

Education only. No services, no filings.

Entrepreneurship 101 eBook shown on a tablet

The gap

You spent 12,000+ hours in school. Nobody taught you this.

You learned that the mitochondria is the powerhouse of the cell. You did not learn what the Secretary of State does, what an EIN really is, or why missing one annual report can legally dissolve your company. That's not your fault. School was designed to produce employees.

Every year, new business owners pay for that gap with expensive mistakes: mixing personal and business money, filing a DBA and believing they formed a company, handing out their SSN because nobody told them the business could have its own tax ID. This eBook closes the gap before it costs you.

Get the eBook · $24.99

What's inside

This is not a 20-page PDF.

It's a complete business education you can read this week: the eBook plus the tools that put it to work.

01

The Official eBook

23 chapters with key terms, review questions, action steps and a glossary.

02

30-Step Business Startup Checklist

The same 30 steps our free Business Assessment scores.

03

Business Planning Worksheet

Your starter business plan in 10 guided sections.

04

Business Idea Workbook

Four exercises that take you from “I want a business” to “this is my business.”

05

Business Vocabulary Guide

95 terms every owner should command.

Get the eBook · $24.99

The chapters

Four parts. 23 chapters. Zero fluff.

Part I

Becoming an entrepreneur

What entrepreneurship actually is, employee vs. owner, the mindset, and why schools skip all of it.

Part II

Understanding business

Revenue, expenses, profit, assets, liabilities, cash flow and business models. The language of money.

Part III

Government and compliance

The Secretary of State, the IRS, EINs, annual reports, licenses, and DBA vs. real registration.

Part IV

Building your business

Shareholders and officers, banking and bookkeeping, taxes 101, business credit, contracts, insurance and IP.

Every chapter ends with key terms, review questions and one action step.

Read this before you buy

Know exactly what you're getting.

✓

This is the reading material

A self-study eBook and workbooks. Education only: the what and the why of business. Think of it like college. This page sells you the textbook. The Masterclass is the class.

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This is not the Masterclass

The Masterclass is our full training program: videos, our complete ebook library, and step-by-step instruction through the Journey to Success. Separate enrollment.

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This is not a formation service

Nothing is filed, registered or built for you here. You get the knowledge to take those steps yourself, with confidence, when the time is right.

Who it's for

Made for you if…

You're thinking about starting a business but don't know where to begin
You already have an LLC and suspect nobody ever explained the fundamentals
You keep hearing terms like EIN, DBA, registered agent and D-U-N-S, and nodding along
You want to walk into your business education already speaking the language

Get the eBook · $24.99

Questions

Frequently asked questions

Is this the Masterclass?

No. This is the official eBook of the Masterclass, sold on its own as a self-study set. The Masterclass (videos and full training) is a separate enrollment.

Is this a physical book?

No. It's an instant digital download: the eBook plus the workbook PDFs. Print any or all of it.

Do I need a business already?

No. It's written for before you start, and it's just as valuable if you already formed a company without learning the fundamentals.

Will you form my LLC or corporation?

Not with this product. This is education only. Business formation is a separate service.

How do I get the files?

Right after checkout, sent to the email you use to pay. Downloads never expire.

What if I want the full training?

Enroll in the Masterclass. This eBook is Module 1 of it, so you'll start ahead.

Entrepreneurship 101 eBook on a tablet and a phone

Start here

Your business education starts with this eBook.

23 chapters and the workbooks to match. Read it this week, and build on it for the rest of your career.

$24.99One time · instant download

Get the eBook · $24.99

Secure checkout · MAC Enterprise Consulting

Educational content only. This is not legal, tax or financial advice, and no business services are included. Requirements vary by state and change over time.