Let’s be real for a second.
With all the recent news about Walmart and other companies rolling back their DEI programs, I know some business owners are thinking, “I would never sell my products in Walmart.”
If that’s you, I want to challenge you to really think about what you’re saying. DEI is more than just being Black or white — it includes veterans, people with disabilities, women, immigrants, and more. While it’s okay to have emotions, it’s irresponsible to make emotional business decisions. Walmart is one of the largest retailers in the world. Are you really saying you’d let personal feelings stop you from creating life-changing income for yourself and your family?
That’s not business — that’s pride.
Before You Say No to Walmart, Read This
I don’t work for Walmart. I don’t get paid by them. Most people will charge you just to tell you how to do what I’m about to break down for free.
There’s a difference between selling on a shelf and selling in Walmart. And most people don’t even realize how close they are to making it happen.
Step 1: Register as a Walmart Supplier — And Yes, You’ll Need a DUNS Number
Before you can sell, pitch, or learn anything through Walmart’s programs, your business must be registered in Walmart’s system. Let’s clear it up right now:
✅ You will be asked for a DUNS number.
Ignore the social media gurus saying it’s outdated or unnecessary. While the federal government now uses UEI numbers, private corporations like Walmart still use the DUNS system for verification. It doesn’t build credit — it verifies your company’s existence, structure, and location.
Make sure all your business information is up-to-date and consistent across all documents.
