As a business owner, your goal is to own your brand, customer relationships, and data. But every time you send potential customers to Stan Store, Linktree, or similar platforms, you're handing over control of your business to a third-party company that benefits more than you do.
Let’s break it down.
What Is Stan Store, Linktree, and Other Third-Party Link Platforms?
Stan Store
Stan Store is marketed as an “all-in-one” storefront where creators and entrepreneurs can sell products, book calls, and collect payments—all from a simple link. It’s a popular tool for influencers and small business owners who want a quick and easy setup without dealing with web hosting or site design.
Linktree
Linktree allows you to create a custom landing page with multiple links to direct followers to different platforms (your store, YouTube, social media pages, etc.). It became widely used because Instagram and TikTok only allow one link in the bio.
Other Similar Platforms
Beacons – Another link-in-bio tool with storefront capabilities.
Milkshake – A mobile-based mini-website creator.
Campsite – A streamlined version of Linktree with more customization.
Solo.to – A premium link-sharing tool focused on branding.
While these tools might seem useful, they come with major downsides.
Why You Should STOP Using These Platforms as Your Business Website
1. You Are Not Building Your Own Brand – You’re Building Theirs
When customers click on a Stan Store or Linktree link, the first thing they see is Stan Store’s branding, not yours. You’re literally sending traffic to them instead of directly to your business. This means:
✅ They get SEO benefits from people searching for and clicking on your links.
✅ They collect customer data before your visitors ever land on your page.
✅ They own the experience—not you.
Imagine if Amazon made you go to another platform first before reaching their store. They would never do that—so why should you?
2. Your SEO & Organic Reach Are Suffering
SEO (Search Engine Optimization) is what makes your business discoverable on Google. Your website should be ranking, not Stan Store’s or Linktree’s.
When you use a third-party link tool, Google sees all that traffic going to their website, not yours. That means:
🚫 Less organic search traffic to your business.
🚫 Lower rankings for your brand.
🚫 Fewer opportunities to grow.
If you had a real business website, every click would strengthen your domain authority, making it easier for people to find you in searches.
3. You Don’t Own Your Customer Data
The biggest asset in any business is your customer data.
Every time someone clicks your Stan Store or Linktree link, they are:
🔹 Signing up for Stan Store’s email lists.
🔹 Being tracked by their analytics, not yours.
🔹 Becoming their customer first—before they are yours.
If these platforms ever shut down, change policies, or ban your account, you lose everything—contacts, sales data, and analytics.
🚨 You should be capturing your OWN customer emails and data directly through your website.
4. What Happens If Stan Store or Linktree Shuts Down?
One of the biggest risks of relying on third-party platforms is you don’t control them.
What if Stan Store or Linktree decides to:
❌ Change their policies?
❌ Increase fees?
❌ Ban certain types of businesses?
❌ Shut down completely?
Your entire business could disappear overnight. You don’t have this risk if you own your own website.
What’s the Solution? Own Your Business, Own Your Website
Instead of relying on Stan Store or Linktree, set up your own website where YOU control everything:
✔ Your Domain Name – Build brand authority under YOUR name.
✔ Your SEO – Boost Google rankings for YOUR business.
✔ Your Customer Data – Capture emails, track analytics, and retarget customers directly.
✔ Your Store – Sell products, book calls, and collect payments on your site, without middlemen.
✔ Your Scalability – A custom site gives you unlimited potential to expand, rather than being limited by a third-party’s platform.
💡 TIP: If you need a simple one-page website, use tools like Wix, WordPress, or a powerful automation solution that our community members will soon learn about 👀—but make sure it’s under your own domain name. Stay tuned!
Final Thoughts: Stop Helping Third-Party Companies Make Money Off You
I get it—Stan Store, Linktree, and similar tools seem convenient. But convenience comes at a cost. Your business should be YOURS.
🔴 Stop making these platforms the middleman between you and your customers.
🔴 Stop giving away your customer data and SEO traffic.
🔴 Stop using tools that put your business at risk.
OWN YOUR BUSINESS.
OWN YOUR WEBSITE.
GROW YOUR BRAND.
If you’re serious about scaling, build your own website and keep your customers coming directly to YOU.