Good morning, business owners and future entrepreneurs! As I woke up today, I couldn’t shake a thought that’s been lingering for some time now: How do we, as business owners, expect to succeed when we lead every conversation with, “I can’t afford this” or “I can’t afford that”?
Scrolling through social media, I see countless content creators offering the “secret” to success for $49.97 or some similarly enticing number. Let’s pause and think for a moment—how can $49.97 realistically turn into a legacy? How can we expect to build a million-dollar empire with bargain-basement investments?
Now, don’t get me wrong. We all love a good deal. But there’s a difference between being financially savvy and being trapped in a mindset that cheapens your business potential. As business owners, we’re quick to undervalue the tools, resources, and education we need to grow. We’ll proudly wear a uniform to a regular job, show up on time, and follow every rule that job dictates, but when it comes to investing in our own ventures, we hesitate or bargain hunt. Why?
Here’s the reality:
What seems expensive to you today will undoubtedly become unaffordable in two years if you fail to recognize its value now.
Business success requires intentional investment. It requires stepping away from the “deal” mindset and asking yourself, “What’s the real cost of waiting? What’s the real cost of doing nothing?”
We’ve taken the idea of being a business owner for granted. The allure of entrepreneurship has been watered down by quick-fix promises and low-cost “solutions” that rarely deliver. But let’s face it: Building a legacy, creating generational wealth, and running a successful business demand much more than a $49.97 course.
When you lead your business decisions with, “How much does it cost?” instead of, “What is the value?” you’re setting yourself up for limitations. Value-based thinking isn’t just about spending more money—it’s about recognizing the worth of what you’re investing in.
Ask yourself:
Am I looking for shortcuts, or am I truly committed to the process?
Do I understand the difference between cost and value?
Am I making decisions based on where I am today or where I want to be in the future?
You can’t build a strong, sustainable business while continuously cutting corners. That’s why I’m here to challenge you. Instead of asking, “How much does it cost?” ask, “How much will it cost me not to do this?”
The business world doesn’t reward those who play small or avoid taking risks. It rewards those who invest in their knowledge, tools, and strategies—not for a quick payoff, but for lasting results.
Remember: The choices you make today determine the opportunities you’ll have tomorrow. Choose wisely.
Have a productive Saturday, and let’s keep building legacies together!
– Dewayne Williams
Good morningGood Morning. A few people that have invested all of that time figuring things outA few people that have invested all of that time figuring things out. Nobody values, they buy.Use your time the way that you do.Most people can't get to that level. We can do everything that we want anything that we want. But the one thing we can't do is make more time and all of our time, run out can't buy anymore.